Amazon CEO Andy Jassy has revealed that Prime Video is becoming a major revenue-generating business for the company, with its annual revenue run rate now reaching tens of billions of dollars. The announcement highlights Amazon’s growing success in the entertainment industry as its streaming platform, movie studio, and sports broadcasting business continue to expand.

Speaking during Amazon’s quarterly earnings call on Thursday, Jassy said Prime Video has developed into a significant business and is now profitable on its own. Although he had previously confirmed the streaming service’s profitability, this is the first time he has shared details about its revenue scale.

Prime Video Becomes a Major Business for Amazon

Amazon has been investing heavily in entertainment to strengthen its position in the global streaming market. One of its biggest moves was the $8.5 billion acquisition of MGM Studios, which the company completed in 2022.

Since then, Amazon has expanded its original content, movie production, and streaming offerings through Prime Video and Amazon MGM Studios.

The latest comments from Jassy suggest that these investments are contributing to a substantial business opportunity. With a revenue run rate in the tens of billions of dollars, Prime Video is no longer just an additional benefit for Amazon Prime subscribers. It has developed into an important part of Amazon’s overall business.

Amazon MGM Studios Reports Strong Box Office Performance

Amazon’s movie business has also delivered impressive results this year. According to the company, Amazon MGM Studios has generated more than $1.2 billion in worldwide box office revenue so far in 2026.

One of the biggest contributors has been Project Hail Mary, starring Ryan Gosling. Based on Andy Weir’s science fiction novel, the movie has reportedly earned approximately $684 million worldwide, making it the highest-grossing theatrical release in Amazon MGM Studios’ history.

Another successful release mentioned in the company’s entertainment performance is Verity.

However, not every movie has delivered the expected results. Amazon has also experienced underperforming releases, showing that success in the film industry remains unpredictable.

Popular TV Shows Help Attract More Viewers

Original television content is another important factor behind Prime Video’s growth.

During the earnings discussion, Jassy highlighted several popular titles available on the platform, including:

  • The Summer I Turned Pretty
  • The Boys
  • Off Campus
  • Fallout
  • Reacher
  • Carrie

Among these titles, Reacher continues to be a major attraction for viewers. Amazon reported that its fourth season attracted 66 million viewers worldwide during its first 28 days.

The company is also continuing to invest in the show’s future. Production on the fifth season is underway, while a sixth season has already received approval.

These popular shows help Amazon retain existing subscribers and attract new audiences in an increasingly competitive streaming market.

Live Sports Are Driving Prime Video’s Growth

Apart from movies and television series, live sports have become an important part of Amazon’s streaming strategy.

Prime Video offers access to several major sporting events and competitions, including NASCAR, The Masters golf tournament, and UEFA Champions League football.

However, Thursday Night Football has been particularly successful in attracting viewers.

According to Nielsen figures shared by Amazon, the first six games of the current NFL season averaged 17.7 million viewers per game. This represents a 16% increase compared with the same period last year.

Amazon has also reported strong audience interest in its NBA coverage. The streaming service attracted more than 2 million viewers for its second season of NBA broadcasts on Prime.

Live sports give streaming platforms an opportunity to attract audiences who prefer watching events as they happen rather than relying only on movies and recorded television content.

What Amazon’s Streaming Growth Means for the Entertainment Industry

Amazon’s latest performance indicates that its entertainment investments are becoming an important source of business growth.

The company is building its streaming business through multiple revenue opportunities, including subscriptions, advertising, original content, theatrical movie releases, and live sports broadcasting.

Its ability to combine Prime membership, entertainment, and sports content gives it a different competitive position compared with streaming platforms that primarily depend on subscriptions.

With Prime Video now profitable and generating a revenue run rate in the tens of billions of dollars, Amazon appears increasingly confident about its long-term entertainment strategy.

Conclusion

Amazon’s entertainment business is entering a new phase of growth. From the box office success of Project Hail Mary to popular television shows and increasing sports viewership, Prime Video is becoming a significant part of the company’s business.

Andy Jassy’s latest comments highlight how far Amazon has progressed since acquiring MGM Studios in 2022. The company’s next challenge will be maintaining this momentum while competing with established streaming platforms and continuing to invest in content that attracts audiences worldwide.